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The world around us is always changing. And our beer is changing with it. What is behind traditional beer brands in the era of globalisation? What happens if a liquid national heritage turns into a 'Eurobier'? Many people believe that beer and its character influence the life of a nation more than we think. And more and more believe that the Czech beer industry is no longer Czech. Not only because of who largely owns it, but also because of what it actually produces. Is that really the case? And if so, what can we do?