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'The Blunzen King,' a long-established master butcher in a rural idyll, sees time-honored traditions and his son Franzl's envisioned future in jeopardy when Charlotte, a vegetarian from the city, enters Franzl's life. Values ​​are turned upside down, arguments ensue, and then reconciliations are made – after all, 'if you don't move with the times, you'll be left behind!'