Design for Dreaming
9 mins
Over-the-top 1950s “Populuxe” advertisement for General Motors. A woman falls asleep and dreams of a glorious future of perfect products, including a variety of shiny futuristic dream cars and Frigidaire’s fully automated “Kitchen of the Future.” The film debuted at the 1956 General Motors "Motorama" event in New York City.
Victor Solow
Director
Victor Solow
Producer
Joseph Moncure March
Associate Producer
Sol Kaplan
Music
Joseph Moncure March
Writer
Victor Solow
Cinematography
Stanley Meredith
Cinematography
Rex C. Wimpy
Cinematography
Reva Schlesinger
Editor
Paul Petroff
Art Direction
Gabriel Scognamillo
Art Direction
Jack Cosgrove
Special Effects
Byron Baer
Special Effects
Saul Meth
Makeup Artist
Saul Bolasny
Costume Design