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The Amsterdam doll shop Colorful Goodies sells Barbies, boy dolls, and cuddly dolls that every child can recognize; from dolls with different skin colors and professions, to dolls with disabilities. This documentary follows three families of color who take home a doll. What does such a doll mean for your self-image if you struggle with it because you are of color, or because you have to learn to live with albinism? Is our dominant white society as tolerant as we think?