L'Âge d'or de la pub
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55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.
Lucas Mongenie
Self (archive footage)
Robert Palmer
Self (archive footage)
Patrick Ponsolle
Self (archive footage)
Alain Valentini
Self (archive footage)
Jacqueline Sag
Self (archive footage)
François Grussenmeyer
Self (archive footage)
Cédric Depaepe
Assistant Editor
Margaux Descombes
Production Assistant
Stéphane Rodier
Production Director
Stéphane Azouze-Cardin
Color Grading
Firouze Mahmoudi
Documentation & Support
Sébastien Gallet
Post-Production Manager
Matthieu Jaubert
Editor
Marie-Adélaïde d'Espinose de Lacaillerie
Assistant Editor
Anne Saint Dreux
Writer
David Monceau
Sound Mixer
Matthieu Jaubert
Director